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What is Digital Marketing? Digital Marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. Digital Marketing is carried out with a set of planned actions, which aim to give visibility and promote products or services through online channels using various digital tools on the […]

On many occasions the terms Logo, Brand, Branding and Marketing are used synonymously and in reality they are not. Companies must build their Branding, their Brand and their graphic identity; where the Logo is one of the key elements. The possibilities of commercial success are greater using strategies and objectives, we call that Marketing. What […]

Having a blog has become essential when creating a digital strategy for your brand or company, as it is a tool that allows you to interact and connect with your audience. This powerful tool is not only one of the best alternatives to make us a site on the Internet and position our services above […]

Google is the most popular search engine on the planet. These are 5 ways to get free calls, sales and visits to your website from Google. 1. Optimize your website for Google. 2. Create high-quality content for the keywords where you want to stand out. 3. Create your profile on Google My Business. 4. Optimize […]

Carousels get 1.4 times more reach and 3.1 times more interactions. 1. Add all relevant photos to your roll. 2. Open Instagram and click the + icon that appears in the navigation bar and choose Post. 3. Click Library on the lower left side. 4. Click on select several, button that is in the lower […]

Branding isn’t just about getting your target market to select you over the competition. It’s also about getting your prospects to see you as the sole provider of a solution to their problem or need. These are 5 tips that will help you boost your brand: 1. Get your message across clearly. 2. Confirm the […]

These are some of the UX principles of Banana ? USABILITY It does not need to be washed. It has no seeds. You do not need a knife to peel. It has guidelines for peeling. It does not get your hands dirty when eating it. Biodegradable packaging. VALUE It is on top of nutrition. It […]

Digital Marketing today is important for any type of business, having an online presence is important to rule out your competitors and have a greater exposure of your brand. These 7 tips will help you do it! 1. Identify your target audience. 2. Define your keywords. 3. Produce unique content. 4. Brand presence on social […]

Mobile phones are naturally made to be used in an upright position. ? 94% of the time smartphone users consume content vertically. Many reports found that the habit of consuming content horizontally is changing. As social networks are accessed mainly from smartphones, an investigation by Insta and Snapchat revealed 2 interesting ideas: ✅ Vertical video […]

In recent years, the weight of smartphones has exploded. ?? The latest data on traffic patterns and corporate websites make it clear that a change has occurred and that the future will go even further in that direction. In general, more than two thirds of all web traffic registered by brands is already from mobile […]

We present you 5 actions that you must take into account to start your Content Marketing plan, you must execute them cyclically, that is, once the last point is finished you must return to the first. 1. Define objectives and Plan ? Before starting to create content, you must stop to think about what you […]

There are several explanations on why cookies are called to disappear. One of them is eminently practical: cookies do not work in the mobile environment as well as they do in the desktop environment and, therefore, they are not as efficient. Another of them, and the most prominent, is that cookies impact the privacy of […]