On many occasions the terms Logo, Brand, Branding and Marketing are used synonymously and in reality they are not.
Companies must build their Branding, their Brand and their graphic identity; where the Logo is one of the key elements. The possibilities of commercial success are greater using strategies and objectives, we call that Marketing.
What is the Logo?
The logo is a symbol formed by images and / or fonts that identifies a company and is part of its graphic identity.
What is the Brand?
The brand is everything that customers see, feel and hear from a company. It is how people perceive a company.
What is the difference between Logo and Brand?
The logo is just one of the elements of the brand, other resources are the colors, the communicational tone, the name, the typography, the slogan, the personality, the purpose, customer service, etc.
A good brand must differentiate itself from the others, it is not enough to have a logo, since that is only one of the resources that comprise the brand. The brand has a voice, tone, colors, typography, it has “followers, admirers or customers”.
What is Branding?
Branding is all the actions that are carried out to build an image and seeks to generate emotional links between the consumer and the brand.
What is the difference between Brand and Branding?
Branding is the way in which a brand’s message is distributed to its consumers.
What is Marketing?
Marketing is defined as the set of tools, processes and strategies that you use to actively promote your product, service and company.
What is the difference between Branding and Marketing?
Branding is used to boost brand recognition and loyalty. Marketing is used to promote a product or service to drive sales.
Now that the difference is a little clearer, you can start charting the way to take your business to the next level.
So, what are you waiting for?
Get out there, build your brand and develop the marketing strategies you need to position it!
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